Business blogging continues to gain momentum and acceptance as part of an overall integrated business strategy.

Red Integrated Services provides a simple and cost effective means of integrating a blogging solution into your existing business practice by extending your corporate communication channel, brand recognition, sales and marketing strategy.

With the plethora of online and offline corporate information, it becomes a challenge to provide a clear channel of information to prospects, clients, partners, employees and the community at large that you serve and are trying to reach.

What can a business blogsite achieve?

A business blogsite can be an extremely effective resource.  You can significantly enhance your brand in the sphere  of your vertical market(s). Search engines are intent on finding the best content and, with a blogsite, your fresh, focused content will earn you higher positioning in search results. Creating a large blog footprint will extend your visibility with new prospects and partners. 

In a crisis, your blogsite becomes a rapid response communication channel that is crucial to staying in touch.  As your company embraces business in a Web 2.0 world, RSS, podcasting, blogging and content syndication are key elements for your marketing communication strategies.

What is Accessiblity?

Web Accessibility is all about ensuring that anyone and everyone can view the contents of your website. At first this may sound simple but when you consider the various ways that content can be displayed and transmitted, it becomes more complex. Have you asked yourself the following questions:

Fortunately there are ways to solve the issues above and more. The solving of these issues is what accessibility is all about.

Web Accessibility legislation and statutes

There are a number of laws and statutes governing website accessibility in the United States (Section 508), United Kingdom (Disability Discrimination Act), European Union and worldwide. The majority of this legislation concerns not just online accessiblity but accessibility in all areas of life.

United Kingdom Disability Discrimination Act 1995

This Act was made statute law in the UK in 1995 but has still not filtered through to many areas of everyday life.

This Code of Practice gives practical guidance on how to prevent discrimination against disabled people by improving access  to services and premises. It describes the duties of those providing services to the public and those selling, letting or managing premises (under Part III of the Act). The Code also helps disabled people to understand the law and assists service providers, landlords and other persons to avoid complaints and litigation by adopting good practice. It also aims to advance the elimination of discrimination against disabled people and to encourage good practice.

Since the World Wide Web and Internet are relatively new, so are the related applications of the DDA, however, the deadline for government and local government websites to be compliant has now passed.

Benefits of Accessiblity compliance

• Help older people with changing abilities to interact with your website and access your services

• Enable colour-blind people to read a webpage's content easily. They may have problems distinguishing between words and background colours and may find it difficult reading your content correctly.

• An accessible world wide web helps people with disabilities actively participate in society.