SEO

Search Engine Optimisation (called SEO) is the process of increasing the position of a website within the search engines, using careful analysis and research techniques.

It's a fact that web users are lazy. If the site or service that they're looking for doesn't appear on the first page of Google or other search engines, it's very unlikely that they'll look any further. They'll simply go to the first few sites that match their search query.

That's why it's vital for web-based businesses to rank highly: it's no good having a cracking site if no-one's visiting it to see all the great stuff you have on offer. Search Engine Optimisation (called SEO) is the process of increasing the position of a website within the search engines, using careful analysis and research techniques.

And it's important to keep your SEO up to speed. As search engines change the algorithms they use to rank sites (which they do with alarming regularity), the ranking of your site can suddenly drop, even if you've previously occupied the exalted number one position.

Our expertise can be applied in several different ways:

  • A new site can be designed and built with the major search engines in mind from the outset. When complete, the site is correctly registered by hand (we never use automated software) and the positioning begins. This type of project usually takes two to six months from consultation to results.
  • If you have a very large site or an expensive flash site, which creates a stunning effect but does not get much traffic, we can build search engine friendly pages in text/html, to make the information indexable by search engine spiders. Please note we do not use any techniques that could harm your site, such as html or javascript re-­‐directs.
  • The ultimate search engine positioning solution is a mixture of all our specialised techniques which are unique to Red - the details of which we do not disclose on this website for obvious reasons! Continuous improvement of positioning is usually part of an ongoing contract and monitoring reports are supplied regularly to the client.

Call us on 0845 4084 840 to find out how we can help your site perform better on the web.